[09-04-2026] Santa Cruz County, CA – Three Injured After SUV Crashes Into Store in Watsonville

Three people sustained injuries after an SUV crashed through the front of a store in Watsonville, Santa Cruz County, on Friday afternoon, September 4, 2026.

The crash occurred around 1:30 p.m. at the 98 Cent Store at 1815 Freedom Boulevard.

A man driving a Toyota 4Runner reportedly lost control near the 1800 block of Freedom Boulevard. The SUV struck two parked vehicles, a Mercedes sedan and a Toyota Sienna minivan, before crossing five lanes of Freedom Boulevard and crashing through the store’s front windows.

The vehicle struck two women inside the store. The driver became trapped in the vehicle and was rescued by Watsonville firefighters.

All three injured people were transported by ambulance to the area hospitals. Information regarding the extent of their injuries was not immediately available.

The investigation is ongoing.

What A Lawyer Can Do For You

Many victims put off calling a lawyer even if they sustain injuries after an accident. However, lawyers can help you in many ways. They can provide you with police reports, CCTV footage, and witness statements to strengthen your case. Your attorney will also negotiate with insurance companies to get you fair compensation. The best part is that they will do all of these things for you at no upfront cost. So if you’re injured in an accident, hire a personal injury attorney to recover medical bills, car repair costs, lost wages, and pain and suffering.